Gamarra, in Peru, is already in summer 2026 mode. They showcased their "Summer 2026 Collection" and are confident of strong sales.

With a fashion show, the micro and small businesses of the Gamarra commercial hub in La Victoria presented their "Summer 2026 Collection," which includes new designs in men's and women's clothing, as well as upcoming trends. "More than 90% of our production is for the domestic market, to clothe every Peruvian," said Susana Saldaña, president of the Gamarra Peru Association, before the start of the fashion show featuring summer and formal outfits, palazzo pants, short-sleeved shirts, jeans, and dresses. The event, which included more than 15 brands, marked the beginning of the latest and most important sales campaign for the market, which encompasses the Christmas and New Year's celebrations. Sales are projected to exceed S/ 1.8 billion during this period.